Penerapan Budaya Kerja Unggulan C5B (Critical 5  Behaviour) Melalui Desain Dan Media Visual  Sebagai Upaya Peningkatan Produktivitas Kerja

Muhammad Farhan Fadilah

Penerapan Budaya Kerja Unggulan C5B (Critical 5 Behaviour) Melalui Desain Dan Media Visual Sebagai Upaya Peningkatan Produktivitas Kerja

Muhammad Farhan Fadilah

Abstract

PT. Pertamina merupakan Badan Usaha Milik Negara (BUMN) yang bergerak di bidang Minyak dan Gas. Sebagai perusahaan yang besar, berbagai tantangan seperti mengimplementasikan strategi pengembangan infrastruktur gas yang terintegrasi membutuhkan Sumber Daya Manusia yang kompeten. Dalam hal ini, perusahaan telah berupaya meningkatkan kualitas sumber daya manusia melalui konsistensi dan pembaharuan nilai-nilai pedoman dalam berbudaya kerja. Board of Director Pertamina menetapkan 5 (Lima) poin kritis budaya kerja dengan Nama Critical 5 Behavior (C5B). Salah satu strateginya melalui kerjasama dengan program Merdeka Belajar Kampus Merdeka yang melibatkan mahasiswa jurusan Desain dan Komunikasi Visual. Tujuan penelitian ini adalah untuk merancang desain dan media visual sebagai sarana proses penerapan nilai budaya kerja C5B di perusahaan agar tercapai produktivitas kerja. Metode yang digunakan pada perancangan desain dan media visual ini adalah Design Thinking. Hasil dari penelitian ini yaitu sebuah rancangan desain dan media visual tentang implementasi penerapan nilai budaya kerja C5B di PT. Pertamina.

Kata Kunci: budaya kerja, critical 5 behaviour, desain dan media visual

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PT. Pertamina is a State-Owned Enterprise (BUMN) that is engaged in the Oil and
Gas sector. As a large company, various challenges such as implementing anÂ integrated gas infrastructure development strategy that require competent Human
Resources. In this case, the company strived to improve the quality of human
resources through consistency and renewal of guiding values in the work culture.
Pertamina's Board of Directors has determined 5 (five) critical points of work
culture with the name Critical 5 Behavior (C5B). One of the implementations of
these values is a collaboration with the Merdeka Belajar Kampus Merdeka program,
which involves students majoring in Visual Design and Communication. The
purpose of this study was to design media as a support of implementing the C5B
work culture values in the company . The method used in designing is Design
Thinking. The results of the research are a design and visual media about the
implementation of the application of C5B work culture values at PT. Pertamina.

Keywords: work culture, critical 5 behavior, design and visual media

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