PERANCANGAN ENVIRONMENTAL GRAPHIC DESIGN DI KAWASAN KAMPUNG WISATA KREATIF CIGADUNG

Abstract

Creative tourism is one of the main strategies for developing sustainable tourist destinations by emphasizing creativity, culture, and local activities as its main attractions. This village boasts 69 tourism potentials, including fashion, crafts, culinary, lodging accommodations, and cultural arts sectors. However, only six destinations have been fully prepared and agreed upon for development: Rumah Batik Komar, RCK, Saung Kasep, Studio Rosyid, Batik Cigadung, and Batik Hasan. his research aims to design Environmental Graphic Design (EGD) in the KWK Cigadung area as a solution to the lack of clear information systems, such as location directions and other essential details. The data collection method employs a qualitative approach through literature studies and observations. This EGD design is expected to provide an integrated, easy-to-understand, and functional information system, enabling tourists to navigate and explore other destinations within the area more efficiently.