Training Advertising Video for Multimedia Teachers in Improving the Quality of Skills Competency Tests

Maya Purnama Sari, Nala Nandana Undiana, Fenny Puspitasari, Dian Rinjani, Nurhidayatulloh Nurhidayatulloh, Agus Juhana, Dzulya Istiqomah

Abstract


This community service program applied a training method to improve teacher skills as the primary source of learning for students in schools in order to cultivate high-quality of high vocational school students so that they can be absorbed by the business and industrial sectors. The training was carried out within a period of three months covering various topics from basic understanding of videography, utilizing video advertisement ideas, video processing techniques and audio processing techniques. The objective of this training was to equip qualified teachers with the ability to foster high-quality vocational students who possess the skills desired by the business and industrial sectors. The training successfully resulted in six teachers who were able to independently create advertising videos, while the other four teachers still required rfurther training to become more accustomed to video production. As a follow-up to this activity, an electronic book accompanied by a video advertisement production tutorial will be developed to support the professional development needs of the participating teachers at SMKN 14 Bandung.

Keywords


Advertising video; Expertise Competency Test; Multimedia Teacher

Full Text:

Untitled PDF

References


Al Maududi, R., Putri, R. W., & Hartuti, P. M. (2021). GeoGebra Training for Making Mathematics Learning Media at SMPN 11 Depok. REKA ELKOMIKA: Jurnal Pengabdian Kepada Masyarakat, 2(2), 67–74.

Damarjati, T. (2021). Uji Kompetensi Keahlian Tahun Pelajaran 2020/2021. Retrieved from http://smk.kemdikbud.go.id/konten/4821/uji-kompetensi-keahliantahun-pelajaran-20202021

Irawan, B., & Riyadi, W. (2022). Pelatihan Pembuatan Iklan Untuk Persiapan Uji Kompetensi Keahlian (UKK) di SMK PGRI 2 Kota Jambi. Retrieved from https://ejournal.unama.ac.id/index.php/jpmu

Mason, L. E. (2015). Analyzing the Hidden Curriculum of Screen Media Advertising. The Social Studies, 106(3), 104–111.

Purnamawati, & Yahya, M. (2019). Model Kemitraan SMK Dengan Dunia Usaha dan Dunia Industri (1st ed.). Badan Penerbit Universitas Negeri Makassar.

Said, A. A. (2016). Desain Kemasan (D. Cahyadi, Ed.). Badan Penerbit UNM Makassar.

Situmeang, I. V. O. (2016). Modul Pengantar Periklanan. Fakultas Ilmu Komunikasi, Universitas Persada Indonesia Yai.

Sudradjat, & Djanegara, M. S. (2020). PKM Uji Kompetensi Bidang Keahlian Akuntansi Di SMK Bina Sejahtera Kota Bogor. Jurnal Abdimas Dedikasi Kesatuan, 1(1), 21–28.

Suhandiah, S., & Widyasari, A. A. (2021). Pemanfaatan Media Sosial Online dan Strategi Konten untuk Meningkatkan Pemasaran UMKM ESM Collection. Jurnal Pengabdian Masyarakat Tekmulogi, 1(2), 55–60.

Utami, I. T. (2022). Pelaksanaan Uji Kompetensi di Era Pandemi. RESWARA: Jurnal Pengabdian Kepada Masyarakat, 3(1), 97–104.

Wienemann, R. (2009). Exploring Camera Angle Effects on the Evaluation of Faces and Objects. University of Twente.




DOI: https://doi.org/10.26760/rekaelkomika.v4i2.174-182

Refbacks

  • There are currently no refbacks.



Address:

Electrical Engineering Institut Teknologi Nasional Bandung
20th Building 3rd Floor
Jl. PHH. Mustapa 23 Bandung 40124
Tlp. 022-7272215, Fax. 022-7202892,
e-mail: rekaelkomika@itenas.ac.id


Indexed:

   


 STATISTIK PENGUNJUNG
Flag Counter
 

Lihat Statistik

Jurnal ini terlisensi oleh Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License

Â