Utilization of Tiktok as a Social Media Platform for Tourism Promotion in Kepyar Village, Purwantoro District, Wonogiri Regency

Agus Ramelan, Feri Adriyanto, Warindi Warindi, Joko Slamet Saputro, Meiyanto Eko Sulistyo, Fahmi Faishol, Purwati Eka Novitasari, Sakira Elen Cahyaningrum

Abstract


Kepyar Village, located in Purwantoro District, Wonogiri Regency, possesses significant potential for the development of natural tourism due to its lush and pristine environment. However, despite its scenic beauty, the village remains relatively underpromoted, resulting in limited tourist visits, predominantly from nearby areas. This study explores the use of TikTok as a promotional tool to enhance the visibility of Kepyar Village as a tourist destination. By utilizing TikTok for destination branding, the village aims to attract a wider audience, thereby benefiting the local economy and community. The initiative is expected to raise broader public awareness about Kepyar Village’s tourism potential, contributing not only to its reputation as a tourist village but also providing an economic avenue for residents to improve their livelihoods.

Keywords


TikTok; tourist village; social media; promotional media; nature tourism

Full Text:

PDF

References


Badan Pusat Statistik. (2023). Produk Domestik Bruto Indonesia menurut Lapangan Usaha 2023. https://www.bps.go.id/

Bandy, J. and Diakopoulos, N., (2020). A case study of algorithmically-influenced collective action on tiktok. arXiv preprint arXiv:2012.07716.

Dewa, C. B., & Safitri, L. A. (2021). Pemanfaatan Media Sosial Tiktok Sebagai Media Promosi Industri Kuliner Di Yogyakarta Pada Masa Pandemi Covid-19 (Studi Kasus Akun TikTok Javafoodie). Jurnal Pariwisata dan Budaya, 12(1).

Endarwati, E.T. and Ekawarti, Y., (2021). Efektifitas Penggunaan Sosial Media Tik Tok Sebagai Media Promosi Ditinjau Dari Perspektif Buying Behaviors. MANDAR: Management Development and Applied Research Journal, 4(1): 112-120.

Fatmawati, I. and Sulistyo, A., (2022). Peningkatan Daya Saing Objek Wisata Berbasis Masyarakat melalui Strategi Digital Marketing. JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat), 6(2), pp.383-391.

Krisdanu, C. A., & Kiranastari Asoka Sumantri. (2023). TikTok sebagai Media Pemasaran Digital di Indonesia. Jurnal Lensa Mutiara Komunikasi, 7(2), 24–36.

Martini, L.K.B. and Dewi, L.K.C., (2021). Pengaruh Media Promosi Tik Tok Terhadap Keputusan Pembelian Konsumen. Prosiding, pp.38-54.

Nurmadewi, D. (2006). Digital Marketing Sebagai Strategi Pemasaran Desa Wisata Lombok Kulon Kabupaten Bondowoso Jawa Timur. 385–392.

Putri, S.D. and Azeharie, S., (2021). Strategi Pengelolaan Komunikasi dalam Membentuk Personal Branding di Media Sosial Tiktok. Koneksi, 5(2), pp.280-288.

Rimadias, S., Alvionita, N., & Amelia, A. P. (2021). Using TikTok in Social Media Marketing to Create Brand Awareness, Brand Image, and Brand Loyalty on Tourism Sector in Indonesia. The Winners, 22(2), 173–182.

Sarifiyono, A. P., Lesmana, B., Herdiana, A., & Ayu, P. G. (2024). The Effectiveness of Tiktok Content as a Marketing Social Media Through Tourist Attraction in Influencing the Purchase of MSME Products for Tourism Destinations in Bandung (Vol. 1). Atlantis Press International BV.

Supriyadi, S., Christian, A., Suryani, I. and Rusdi, I., (2022). Pelatihan Canva Dalam Pembuatan Konten Promosi Media Sosial TikTok Pada Fatayat NU. Jurnal Altifani Penelitian Dan Pengabdian Kepada Masyarakat, 2(6), pp.566-572.

Susianto, B., Johannes, J. and Yacob, S., (2022). Pengaruh daya tarik wisata dan amenitas terhadap keputusan berkunjung wisatawan pada desa wisata kabupaten kerinci. Jurnal Ilmu Manajemen Terapan, 3(6), pp.592-605.

Syahbudi, M. and Ma, S.E.I., (2021). Ekonomi Kreatif Indonesia: Strategi Daya Saing UMKM Industri Kreatif Menuju Go Global (Sebuah Riset Dengan Model Pentahelix). Merdeka Kreasi Group.

Tham, A., Chen, S. H., & Durbidge, L. (2024). A pentadic analysis of TikTok marketing in tourism: The case of Penang, Malaysia. Tourist Studies. 24(1): 75–103.




DOI: https://doi.org/10.26760/rekaelkomika.v6i2.146-153

Refbacks

  • There are currently no refbacks.


Address:

Electrical Engineering Institut Teknologi Nasional Bandung
20th Building 3rd Floor
Jl. PHH. Mustapa 23 Bandung 40124
Tlp. 022-7272215, Fax. 022-7202892,
e-mail: rekaelkomika@itenas.ac.id

Indexed:

 

STATISTIK PENGUNJUNG
Flag Counter
 

Lihat Statistik

Jurnal ini terlisensi oleh Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License