Advancing Local Potential by Developing a Digital Marketing and Digital Personal Branding Application for Local Economic Growth Through Bamboo-Based Innovation

Dewi Rosmala, Yusril Irwan, Uung Ungkawa, Mochamad Hafied Ibni Anwar, Muhammad Hafizh Al Faritsi, Faisal Fadilah, Sarah Nurul Izzati, Fazry Javier Nugraha, M. Indra Gunawan, Fadhli Adhliana, Dwi Hendra Ramadhan

Abstract


This personal branding and digital marketing application was developed to address the challenge of promoting bamboo-based products and increasing market visibility for PT. Bintang Mitra Kencana. The company faced difficulties in building a strong market identity and reaching a wider audience. To address these challenges, the application emphasizes the benefits of bamboo products, the company’s commitment to sustainability, and the distinctiveness of its raw materials. Through interactive features such as a product catalog and direct purchasing options, users can easily explore, select, and purchase products. By enhancing user engagement through an intuitive digital experience, this solution supports PT. Bintang Mitra Kencana in increasing brand awareness and significantly expanding its market reach. In the long term, this digital initiative is expected to drive consistent sales growth and positively contribute to the local economy by creating greater demand for eco-friendly bamboo products.

Keywords


personal branding; digital marketing; bamboo-based product; product catalog

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References


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DOI: https://doi.org/10.26760/rekaelkomika.v5i3.262-271

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