Pengembangan Aplikasi E-Commerce Untuk Digital Branding MF Binary Menggunakan Metodologi Agile SCRUM

Kurnia Ramadhan Putra, Sofia Umaroh, Nur Fitrianti Fahrudin, Mira Musrini

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 ABSTRAK 

Bisnis di era digital membutuhkan strategi yang tepat agar dapat terus bertahan, bersaing dan memiliki keunggulan kompetitif. Digital branding adalah salah satu cara yang digunakan untuk menunjukkan identitas merek suatu produk atau perusahaan secara online. Untuk meningkatkan digital branding suatu produk atau perusahaan dapat dibangun salah satunya melalui website e-commerce. MF Binary Digital Solution adalah salah satu perusahaan yang menawarkan solusi digital telah menjalankan bisnisnya sejak tahun 2019. Pada PKM ini, kami bertujuan untuk membantu meningkatkan digital brand perusahaan MF Binary melalui website e-commerce yang dirancang dan dibangun secara khusus sesuai dengan karakter dan fokus bisnis MF Binary. Pengembangan website e-commerce MF Binary Digital Solution pada PKM ini menerapkan pendekatan agile dengan metode Scrum. Analisis kebutuhan dilakukan dengan berfokus pada pengguna dalam hal ini MF Binary Digital Solution. Terdapat 10 user story yang dipetakan ke dalam 22 sprint goals yang diselesaikan dalam waktu 2 bulan. Kanban board digunakan untuk mengelola proses pengerjaan pada setiap sprint. Metode evaluasi terhadap pelaksanaan metodologi agile SCRUM menggunakan agile metric yaitu velocity dan burn-down chart. Hasil metric velocity menunjukkan bahwa rata-rata story point yang perlu diselesaikan pada setiap minggu adalah 29 poin dimana secara aktual hal tersebut dapat dilakukan namun ada task yang terlalu berlebih dikerjakan pada minggu ke-5. Hasil burn-down chart menunjukkan bahwa 235 story point dapat diselesaikan selama 2 sprint. Adapun metode pengujian perangkat lunak yang digunakan untuk pengujian fungionalitas adalah test case scenario. Hasil dari test case scenario menunjukkan bahwa presentase keberhasilan fungsionalitas yang diuji sebesar 98%. Hasil implementasi website e-commerce MF Binary menunjukkan respon yang positif dari pemilik perusahaan dimana kerja sama yang dilakukan akan terus dipertahankan, sehingga kegiatan PKM ini dapat terus berlanjut. 

Kata kunci: digital branding, e-commerce, SCRUM, sprint planning, story point 

ABSTRACT 

Businesses in the digital era requires the right strategy in order to survive, compete and have a competitive advantage. Digital branding is used to show the brand identity of a product or company through an online platform. To improve the digital branding of a product or company, one of them can be built through an e-commerce website. MF Binary is a company that offers digital solutions and has been in business since 2019. In this PKM, we aim to help improve the digital brand of the MF Binary company through an e-commerce website that is specially designed and built according to the character and business focus of MF Binary. The development of the MF Binary e-commerce website in this PKM applies the Agile approach with the Scrum method. Requirement analysis is done by focusing on the user needs in this case MF Binary. There are 10 user-stories mapped into 22 sprint-goals which were completed in 2 months. he Kanban board is used to manage the progress of each sprint. The evaluation method for the implementation of the agile SCRUM methodology uses agile metrics, namely velocity and burn-down charts. The results of the velocity metric show that the average story point that needs to be completed every week is 29 points which can actually be done but there are tasks that are too excessive to be done in the 5th week. The results of the burn-down chart show that 235 story points can be completed over 2 sprints. The software testing method used for functionality testing is a test case scenario. The results of the test case scenario show that the percentage of successful functionality being tested is 98%. The results of the implementation of the MF Binary e-commerce website show a positive response from the owner of the company where the cooperation carried out will continue to be maintained, so that this PKM activity can be continued. 

Keywords: digital branding, e-commerce, SCRUM, sprint planning, story point 


Kata Kunci


digital branding, e-commerce, SCRUM, sprint planning, story point

Teks Lengkap:

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Referensi


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