Website Design For Melsafood Group

Asep Rizal Nurjaman, Aditama Putra, Dhea Halimatu Sa’diah, Monalisa Purti Rezeki, Sandi Yusup Sinaga

Sari


ABSTRACT

Melsafood Group is a store operating in the food and beverage sector, serving customers with two main divisions: catering and baking. The store is located in Tasikmalaya, West Java, and has utilized social media such as  Instagram to promote their products. However,  to  improve  marketing  efficiency,  a digital platform is needed. This research  aims  to  design  and  build  a website for Melsafood Group. This website is designed to help Melsafood Group improve the marketing efficiency of their products  through  a digital platform. The design process involves gathering  requirements through interviews, system analysis, and  website  implementation based on the Laravel framework. This website provides  product  catalog  features  for  customers  and product  management system  for  admin. Testing was conducted using  the UAT (User  Acceptance Testing) method to ensure functionality in accordance with user needs. The test results show that the website is able to improve marketing efficiency by reducing the use of physical brochures and facilitating access to product information for customers.

Keywords: website, efficiency, UAT, catalog


Kata Kunci


website, efficiency, UAT, catalog

Teks Lengkap:

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Referensi


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Alamat redaksi dan tata usaha:

Lembaga Penelitian dan Pengabdian Masyarakat Institut Teknologi Nasional Bandung
Fakultas, Gedung 14 Lantai 2
Jl. PHH. Mustapa 23 Bandung 40124
Tlp. 022-7272215 Pes. 159, Fax. 022-7202892,
e-mail: rekakarya@itenas.ac.id

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